Once upon a time ...

Owner and creative director Emily went shopping for a wedding gown. On the hunt for something fresh, unique and modern, she was disappointed by lack of variety and creativity in the boutiques she visited. After several appointments of feeling pressured and rushed, she was frustrated by the experiences she was having. So after partnering with her mom, Gail, they decided they wanted to try to offer a different experience.

Along came Abigail

Abigail is located in the bustling beach town of Asbury Park, New Jersey where we are stocked with some of the most creative, modern bridal that's available in the market today. Our goal is to give you the most comfortable, stress-free, pressure-free environment to find the perfect wedding gown that reflects your own unique style and personality. We invite you to book one of our private dressing suites, try on your favorites and make some memories. All you have worry about is how many bottles of champagne to bring.